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We designed a modern, clean, and inviting website that showcases both the author’s personal works and their services for self-publishing writers. The site includes an intuitive navigation system, a resource-rich blog, and clear calls-to-action that guide visitors toward coaching sessions, publishing resources, or joining the newsletter.
The biggest issue was clarity. Potential clients were unsure whether the site was just an author portfolio or a service hub for self-publishing writers. This confusion caused missed opportunities and lower engagement.
This project involved creating a professional yet approachable website for an author who not only writes books but also guides self-publishing writers on their journey. The goal was to design a digital space that reflects their expertise, provides resources for aspiring authors, and establishes them as a trusted mentor in the self-publishing community.
The author’s challenge was balancing two roles: presenting themselves as a credible writer while also highlighting their coaching and publishing support services. Their previous online presence lacked structure, making it difficult for visitors to understand what they offered or how to get started.
We started by restructuring the website content to clearly differentiate between the author’s personal work and their services for writers. Clear headings, strong taglines, and strategically placed CTAs helped ensure visitors immediately understood the value being offered.
The layout was built to serve both readers who want to discover the author’s books and aspiring writers seeking publishing guidance. We achieved this through dual navigation menus and dedicated landing pages tailored to each audience.
A blog and resources section was introduced, filled with actionable tips for self-publishing authors. This positioned the client as a thought leader while improving SEO visibility.
We integrated a simple intake form and scheduling system so potential clients could easily connect with the author for consultations. This reduced friction and created a smoother client journey.
By implementing targeted keywords around “self-publishing coaching” and “author support services,” the site was optimized to attract the right audience—writers actively seeking guidance.
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